For many businesses paid search is a key driver… but what happens when your resource isn’t there?
There are many reasons planned and unplanned why you’d need an experienced ppc resource without the faff of on boarding or hand holding.
That’s where our Paid Search Transition service comes in.
Users are searching every minute and waiting for weeks or months for a resource to cover your paid are weeks or months, you can’t afford to wait. That’s where our Website Transition service comes in whether your paid search person is on holiday, off with long term sickness or leaving.
Perhaps you’re trying to find their replacement, but the right candidate is weeks away from joining or still to be found and job still needs doing today but you have no resource in situ.
Worldclass experience you can afford
With over 25 years of paid search experience and over 30 years of digital experience we are a resource that requires very little onboarding and zero hand-holding. We aim from day one, to stabilise, optimise, maintain and potentially improve performance while you handle the people side.
We don’t replace your PPC resource, we step in when the resource isn’t there.
Not just the Paid Search
We handle the essentials bids, budgets, keywords, etc keeping activity on course, but if we see anything that could help, like creative tweaks, new Google initiatives, tagging gaps or reporting fixes, we’ll highlight and explain them. You can then choose whether you want to action them with us or with your new person. They may or may not have been highlighted to you before, at the very least you could use them as interview questions building your knowledge and testing the mettle of potential applicants. If the applicant does not know it or can’t explain it simply – should you choose another applicant or tailor their salary package to better suit their capabilities.
Uses of Paid Search Transition
No one wants to expend unnecessarily but users don’t stop searching and competitors of some description will continue with their ppc and take advantage of you taking your foot off the gas.
So, if you:
Have planned absence – holidays, parental leave, new starters not ready yet.
Experience unplanned absence – sickness, sudden departures, unexpected gaps.
Need stop-gap cover – recruiting is slow but spend and campaigns can’t pause.
Get in touch we could help.
Increasing uses Paid Search Transition
Business costs and those of employing staff particularly have risen and for some clients Paid Search Transition has become Paid Search resource. For some clients is cost-saving they need the work done, but not the full-time salary, and the ethos of ‘Paid Search Transition’ you pay for the work, not for someone waiting around for work. As a piece-work replacement this has given them breathing room to make the better long-term decisions i.e. increasing video resource, bringing social media in house, investing a new website and more. Knowing they have over 25 years of paid search experience with over 30 years of digital experience means they get:
- Strong performance.
- Efficient spending.
- Improved reporting.
- Data insight that helps their business
The result: campaigns that stay stable, spend that stays sensible, and a business that doesn’t feel the turbulence of staff changes — planned or not.